Case Study - BMW Group

Brief

The economic downturn  severely impacted on the automotive sector and the prestige car market is no exception.  The Munich based BMW Group decided to roll out a global aftersales initiative with a trial in the UK.  Key objectives were for Dealer Principals and Aftersales Managers understand the initiative, its 5 year business development and financial goals.  The task, led by JBA Training & Design, was for delegates to understand, and commit to, the step change required in attitude and approach to taking their business to a level beyond normal annual l turnover objectives.
 
Solution

Approximately 300 delegates were involved over a two week period in a back-to-back programme.  

CT-Live co-ordinated the accommodation, created fine dining  options as well as the stage set, training logistics and  overall smooth running of the events, looking after 12 training consultants and senior head office delegations from both the UK and Germany in addition to all the dealer management.
 
Results

The content, delivery style and tone of the overall event was so successful that it established the template for the programme to be carried out on a global basis to all BMW markets.