Case Study - BioRegional: One Planet, One Day conference

 
Brief

BioRegional is one of the world’s leading sustainability practices and developed with WWF the One Planet Living principals; they are responsible for the London 2012 sustainability action plan and established the world’s first zero carbon community at BedZed.  

It is an entrepreneurial charity which initiates and delivers practical solutions that help us to live within a fair share of the earth’s resources – what they call one planet living.  Under the theme One Planet, One Day, BioRegional created an international conference and entrusted CT-Live to handle the production and manage the showcase for sustainability solutions from leading global practitioners.  

Solution

Opened by video link by the UN’s Environment Director General, the One Planet One Day event played host to over 250 delegates.  Working with Kevin McCloud, presenter of Grand Designs and Professor Sir Ghillean Prance, Scientific Director of Eden Project, we quickly developed an agenda at the cutting edge of sustainable solutions for urban communities. CT-Live was responsible for generating sponsorship, selling and setting up a showcase, full production including stage set, branding, camera relay and overall event management to the highest possible sustainable standards.

Results

Our experience and exemplary credentials in understanding the dynamics of creating sustainable marketing campaigns and events provided the BioRegional  a powerful platform on which to build this global initiative.