Admiralty
Case Study 1 - Admiralty Maritime Conference, Hamburg
Brief
Following our successful management and delivery of the global Admiralty e-Navigator launch, CT-Live was tasked with rolling the product out to major maritime centres including Hamburg, Athens and Singapore. The brief was to create a live event during which delegates could hear independent experts deliver their opinion on the product and they could experience it first hand.
Solution
We established a conference environment which combined some of the razzmatazz of a live launch event with the gravitas of academia, scientific and commercial representatives would meet the objectives. We adjusted the content and presentation style for each region and held a one day event in each location. Interactive voting allowed delegates to provide feedback during presentations and a dozen HP TouchSmart PCs were set up for delegates to explore the product by navigating their way through tasks set by the UKHO development team.
Results
We designed, managed and delivered events which successfully appealed to a array of nationalities in different hemispheres. The events firmly established the Admiralty brand and the e-Navigator product as global leader in the maritime digital market.
Case Study - International ECDIS Conference, Singapore
Brief:
The UKHO is a world leader in the production of charts, publications and other navigational products for both commercial and defence customers. It is a government trading fund and part of the Ministry of Defence and the power behind the globally renowned Admiralty brand of products. Admiralty and the Maritime Port Authority of Singapore tasked CT-Live to modernise its annual industry conference in Singapore.
Solution:
We employed one of Asia’s top television presenters to chair the three day event to set the tone and add gravitas to the event. A stunning set was designed by our UK team and built in Singapore. CT-Live had full hands on production responsibility and used cutting edge technology to support speakers and ensure the delegate experience and understanding of the complex content was world class. Web casting ensured the content was broadcast worldwide and so maximising audience reach.
Results:
Over 300 delegates flew in from across the globe to participate and gave the production values 100% in their feedback. Dr Parry Oei, national hydrographer of Singapore commented that our management and handling of the event was “exemplary, raising the conference to new heights”.